Ubuntu

Ubuntu is a nightclub deeply inspired by the beauty and cultural richness of Africa, incorporating African-inspired elements and symbolism into its identity. 
At its core, the brand celebrates the spiritual essence of Africa, creating a trans formative space where culture, music, and community meet.

Rooted in the enigmatic folklore of Mami Wata, the water spirit who guides and protects, and the spirit of the Hermanus Whale Festival in South Africa, Ubuntu speaks to the nature of human connection and spirituality.

Brand Strategy + Identity,
Creative direction

Year
2023